Light and compact, brightly colored, with three prongs in play, and never still for a moment... the buzzword 'phygital' put fidget spinners into my mind ...oh, the naughties! 'Phygital' is a portmanteau term is used to describe, until someone thinks of a less clunky term (and please do!), the fusing of activities going on at the same time in the physical world and on digital platforms.
Come to think of it though, the Museo del Metaverso is compact, brightly colored, with three prongs in play - it's active in Craft grid in Opensim and Spatial, a corporate-facing immersive VR platform, and in Second Life.
Judging by the past year's activities at the Museo del Metaverso, called MdM for short, its founder Rosanna Galvani has been spinning up a huge success story with art shows, workshops, exhibitions, presentations, and conversations that bring together the realities in a masterclass of organization and commitment to education and art. Seen here at the Museo, dressed in dark business slacks with her signature top hat, Rosanna cuts a typically modern Italian figure of elegance with a touch of whimsicality that lifts the mood. The HG Address of the MdM is of course at the end of the post, where it belongs.
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| Rosanna Galvani |
Rosanna Galvani: 2025 was both a fruitful and transitional year for us. My vision for virtual worlds is that they should be more than just a "niche" space but that they should take on greater cultural density: artists, curatorial projects, transmedia collaborations—all of this is growing. Over the past year the Museo del Metaverso has become more 'phygital' with a range of voices and languages and different events. These include digital clothing, 3D installations, and live discussions between participants in real and virtual worlds.



